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Subject: Consumers--Attitudes
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Electronic Theses & Dissertations
20
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Theses
20
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Chinese
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20
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Advertising
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Public opinion
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Stockholders--Attitudes
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Television advertising
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United States
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Preferences of consumers and caregivers for inclusive over noninclusive recreation services : a comparison study
Schilling, Mary Lou
Text (2003)
Part of
Electronic Theses & Dissertations
An investigation of the indirect relationship between psychographics and buyer behavior
Fullerton, Sammy D.
Text (1987)
Part of
Electronic Theses & Dissertations
A discourse analysis of how citizens, agency managers and the media frame human consumption of mercury in fish : whose (what) interests are (not) served and why it matters
Barbier, Melanie Lynn Hiltunen
Text (2009)
Part of
Electronic Theses & Dissertations
What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV
Wyre, Karan J.
Text (2001)
Part of
Electronic Theses & Dissertations
Deceptive advertising : an experimental evaluation of an attitude change approach to detecting deception and measuring the effect of corrective advertising
Clark, Karen Margaret
Text (1981)
Part of
Electronic Theses & Dissertations
Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns
Kuber, Gayatri Vineet
Text (2005)
Part of
Electronic Theses & Dissertations
Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response
Trimble, Carrie Suzanne
Text (2007)
Part of
Electronic Theses & Dissertations
Use now, pay later : an examination of the influence of advertising financing claims on time-related behaviors and perceived affordability of purchase
Katrak, Patrice Marie
Text (2000)
Part of
Electronic Theses & Dissertations
Delighted customers buy again : an investigation into the impact of consumer knowledge on consumer satisfaction and delight of flowering potted plants
Hicks, Jessica Marie
Text (2005)
Part of
Electronic Theses & Dissertations
Perception versus reality : a comprehensive examination of brand quality dynamics, market signaling, and performance interfaces
Akdeniz, Melike Billur
Text (2009)
Part of
Electronic Theses & Dissertations
Consumer learning and 3-D ecommerce : the effects of sequential exposure of a virtual experience relative to indirect and direct product experience on product knowledge, brand attitude and purchase intention
Daugherty, Terry M.
Text (2001)
Part of
Electronic Theses & Dissertations
The effect of bottle closures and label information on comsumers' perception of wine attributes
Furutani, Claire Nakagawa
Text (1982)
Part of
Electronic Theses & Dissertations
Compassionate consumerism : mass movements, youth markets, and the evolution of an ethic from Band Aid to Idol Aid
Davis, Helen Louise
Text (2008)
Part of
Electronic Theses & Dissertations
The effects of attitude toward the ad on attitude toward the brand : the moderating role of delay and repetition
Pashupati, Kartik
Text (1996)
Part of
Electronic Theses & Dissertations
Emerging markets for U.S. pork in China
Chen, Maolong, (College teacher)
Text (2015)
Part of
Electronic Theses & Dissertations
A cross-cultural analysis of the relationship between decision making styles, consumer demographics, and product characteristics
Wickliffe, Vanessa Prier
Text (1998)
Part of
Electronic Theses & Dissertations
Michigan agricultural issues
Dado, Gwen Betzold
Text (1992)
Part of
Electronic Theses & Dissertations
Trends in blueberry utilization and consumer preference tests of products from two new processing technologies for blueberries, dehydrofreezing and explosive-puffing
Isidiro, Dennis Stevenson
Text (1964)
Part of
Electronic Theses & Dissertations
Consumer recycling programs : the marketing and logistics implications
Goldsby, Thomas Joseph
Text (1998)
Part of
Electronic Theses & Dissertations
Turning corporate social responsibility into opportunity : a study of stakeholder orientation and marketing
Gonzalez-Padron, Tracy L.
Text (2007)
Part of
Electronic Theses & Dissertations
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