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Subject: Consumers--Decision making
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Electronic Theses & Dissertations
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Theses
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English
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Advertising, Point-of-sale
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Color in advertising
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Consumer behavior
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Consumer behavior--Research
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Internet marketing
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Motivation research (Marketing)
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Packaging--Research
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Prices--Public opinion
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Quality of products--Public opinion
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The relationship between price, reputation, and product knowledge on transaction value in price comparison web sites
Chung, Sungwon
Text (2008)
Part of
Electronic Theses & Dissertations
The influence of packaging color on consumer purchase intent : the influence of color at the point of purchase
VanHurley, Vickie Lynn
Text (2007)
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Electronic Theses & Dissertations
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