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Electronic Theses & Dissertations
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Advertising--Psychological aspects
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Preference for homophily, credibility, and the word-of-mouth process
McLaughlin, Caitlin Michelle
Text (2012)
Part of
Electronic Theses & Dissertations
Advertising approach and avoidance : a dual process model
Tham, Samuel M.
Text (2019)
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Electronic Theses & Dissertations
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