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Attitude change
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Consumers' preferences
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Deceptive advertising : an experimental evaluation of an attitude change approach to detecting deception and measuring the effect of corrective advertising
Clark, Karen Margaret
Text (1981)
Part of
Electronic Theses & Dissertations
Marketing deception : brand identification and search, experience, and credence characteristics as moderators of truth-bias and detection accuracy
Serota, Kim Blaine
Text (2011)
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Electronic Theses & Dissertations
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