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Electronic Theses & Dissertations
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Advertising--Drugs
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Consumer goods--Prices
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The effects of a government investigation on marketing practices in the pharmaceutical industry
Beckman, M. Dale
Text (1968)
Part of
Electronic Theses & Dissertations
Direct-to-consumer advertising of prescription drugs and consumer prices of drugs : an application of the dual-stage theory
Kopp, Steven W.
Text (1994)
Part of
Electronic Theses & Dissertations
The impact of legislation on the pharmaceutical industry in Pakistan : a study of the Drugs (Generic Names) Act, 1972
Quraeshi, Zahir A.
Text (1978)
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Electronic Theses & Dissertations
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