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Electronic Theses & Dissertations
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Advertising--Drugs
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Irwin Wm W
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Direct-to-consumer advertising of prescription drugs and consumer prices of drugs : an application of the dual-stage theory
Kopp, Steven W.
Text (1994)
Part of
Electronic Theses & Dissertations
The effects of a government investigation on marketing practices in the pharmaceutical industry
Beckman, M. Dale
Text (1968)
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Electronic Theses & Dissertations
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