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Subject: Endorsements in advertising
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Africa Media Review
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Electronic Theses & Dissertations
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English
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Advertising--Social aspects
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Television commercials
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Truthfulness and falsehood
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Attributional approach to understanding celebrity/product congruence effects : role of perceived expertise
Choi, Sejung Marina
Text (2002)
Part of
Electronic Theses & Dissertations
Some critical factors in the perception of the credibility of television endorsements
Ozoh, Hilary C. (Hilary Chidi)
Text (1991)
Part of
Africa Media Review
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