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Electronic Theses & Dissertations
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Theses
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Advertising--Psychological aspects
1
Apologizing
1
Avoidance (Psychology)
1
Business communication
1
Cell phone advertising
1
College students
1
Consumers--Attitudes
2
Consumers--Psychology
1
Corporate image
1
Corporations--Public relations
1
Crisis management
1
Cross-cultural studies
1
Electronic commerce
1
Facebook (Electronic resource)
1
Internet and children
1
Internet marketing
2
Korea
1
Michigan
1
Online social networks
1
Psychological aspects
1
Psychology
1
Television advertising--Psychological aspects
1
Undergraduates
1
United States
1
Video games
1
Web sites--Design
1
Word-of-mouth advertising
1
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Consumer learning and 3-D ecommerce : the effects of sequential exposure of a virtual experience relative to indirect and direct product experience on product knowledge, brand attitude and purchase intention
Daugherty, Terry M.
Text (2001)
Part of
Electronic Theses & Dissertations
How are virtual goods sold to children through online games?
Xu, Wan
Text (2010)
Part of
Electronic Theses & Dissertations
Motivations for providing and seeking ewom : a cross cultural comparison of U.S. and Korean college students
Han, Sung Mi
Text (2008)
Part of
Electronic Theses & Dissertations
Effects of presence on the effectiveness of web site advertising
Choi, Yung Kyun
Text (2000)
Part of
Electronic Theses & Dissertations
What's in an apology? : virality and source effects on evaluations of crisis response strategies via Facebook
Yuan, Shupei
Text (2013)
Part of
Electronic Theses & Dissertations
Advertising approach and avoidance : a dual process model
Tham, Samuel M.
Text (2019)
Part of
Electronic Theses & Dissertations
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