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Electronic Theses & Dissertations
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Advertising--Psychological aspects
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Avoidance (Psychology)
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Cell phone advertising
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Consumers--Attitudes
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Consumers--Psychology
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Electronic commerce
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Internet marketing
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Michigan
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Psychological aspects
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Psychology
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Television advertising--Psychological aspects
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Advertising approach and avoidance : a dual process model
Tham, Samuel M.
Text (2019)
Part of
Electronic Theses & Dissertations
Consumer learning and 3-D ecommerce : the effects of sequential exposure of a virtual experience relative to indirect and direct product experience on product knowledge, brand attitude and purchase intention
Daugherty, Terry M.
Text (2001)
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Electronic Theses & Dissertations
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