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Electronic Theses & Dissertations
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Theses
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English
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Advertising media planning
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Attention
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Brand choice
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Consumers--Attitudes
1
Consumers--Attitudes--Research
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Distraction (Psychology)
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Electronic commerce
1
Influence (Psychology)
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Internet marketing
2
Internet searching
1
Public opinion
1
Truthfulness and falsehood
1
Viral marketing
1
Web sites--Design
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Word-of-mouth advertising
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The effects of banner ad size and time cost on brand attitude and click-through
Ahn, Euijin
Text (2001)
Part of
Electronic Theses & Dissertations
Effects of presence on the effectiveness of web site advertising
Choi, Yung Kyun
Text (2000)
Part of
Electronic Theses & Dissertations
Consumer learning and 3-D ecommerce : the effects of sequential exposure of a virtual experience relative to indirect and direct product experience on product knowledge, brand attitude and purchase intention
Daugherty, Terry M.
Text (2001)
Part of
Electronic Theses & Dissertations
Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
Controlling distraction on the Internet : an investigation into the mechanisms involved in minimizing the influence of Internet ads on an information searching task
Babcock, Elizabeth Ann Heider
Text (2008)
Part of
Electronic Theses & Dissertations
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