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Electronic Theses & Dissertations
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Theses
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Advertising--Psychological aspects
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Avoidance (Psychology)
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Cell phone advertising
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College students
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Consumers--Psychology
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Cross-cultural studies
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Korea
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Michigan
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Psychological aspects
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Psychology
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Television advertising--Psychological aspects
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Undergraduates
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United States
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Word-of-mouth advertising
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Motivations for providing and seeking ewom : a cross cultural comparison of U.S. and Korean college students
Han, Sung Mi
Text (2008)
Part of
Electronic Theses & Dissertations
Advertising approach and avoidance : a dual process model
Tham, Samuel M.
Text (2019)
Part of
Electronic Theses & Dissertations
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