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Subject: Internet advertising
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Electronic Theses & Dissertations
12
Material Type
Theses
12
Language
English
12
Copyright Status
In Copyright
12
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Advertising media planning
2
Advertising--Psychological aspects
1
Apologizing
1
Attention
1
Avoidance (Psychology)
1
Brand choice
1
Business communication
1
Cell phone advertising
1
Cell phones
1
College students
1
Consumer behavior
1
Consumers--Attitudes
2
Consumers--Attitudes--Research
1
Consumers--Psychology
1
Corporate image
1
Corporations--Public relations
1
Crisis management
1
Cross-cultural studies
1
Distraction (Psychology)
1
Electronic commerce
1
Facebook (Electronic resource)
1
Influence (Psychology)
1
Internet and children
1
Internet auctions
1
Internet marketing
4
Internet searching
1
Internet videos
1
Keyword searching
1
Korea
1
Michigan
1
Mobile communication systems
1
Online social networks
1
Psychological aspects
1
Psychology
1
Public opinion
1
Television advertising--Psychological aspects
1
Truthfulness and falsehood
1
Undergraduates
1
United States
1
Video games
1
Viral marketing
1
Web search engines
1
Web sites--Design
1
Word-of-mouth advertising
2
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What's in an apology? : virality and source effects on evaluations of crisis response strategies via Facebook
Yuan, Shupei
Text (2013)
Part of
Electronic Theses & Dissertations
Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
Predicting the use of online video advertising : using the theory of planned behavior
Lee, Joonghwa
Text (2008)
Part of
Electronic Theses & Dissertations
Motivations for providing and seeking ewom : a cross cultural comparison of U.S. and Korean college students
Han, Sung Mi
Text (2008)
Part of
Electronic Theses & Dissertations
Effects of presence on the effectiveness of web site advertising
Choi, Yung Kyun
Text (2000)
Part of
Electronic Theses & Dissertations
How are virtual goods sold to children through online games?
Xu, Wan
Text (2010)
Part of
Electronic Theses & Dissertations
Advertising approach and avoidance : a dual process model
Tham, Samuel M.
Text (2019)
Part of
Electronic Theses & Dissertations
The effects of mobile advertising formats
Kim, Jung hwean
Text (2005)
Part of
Electronic Theses & Dissertations
Consumer learning and 3-D ecommerce : the effects of sequential exposure of a virtual experience relative to indirect and direct product experience on product knowledge, brand attitude and purchase intention
Daugherty, Terry M.
Text (2001)
Part of
Electronic Theses & Dissertations
Learning from turtles : an agent-based model of a generalized second-price auction
Ma, Wenjuan
Text (2016)
Part of
Electronic Theses & Dissertations
The effects of banner ad size and time cost on brand attitude and click-through
Ahn, Euijin
Text (2001)
Part of
Electronic Theses & Dissertations
Controlling distraction on the Internet : an investigation into the mechanisms involved in minimizing the influence of Internet ads on an information searching task
Babcock, Elizabeth Ann Heider
Text (2008)
Part of
Electronic Theses & Dissertations
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