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Electronic Theses & Dissertations
4
Material Type
Theses
4
Language
English
4
Copyright Status
In Copyright
4
Subject
Attribution (Social psychology)
1
Blogs
1
Branding (Marketing)
1
Business
1
Business communication
1
Consumer behavior
2
Consumers--Attitudes--Research
1
Influence (Psychology)
1
Internet advertising
1
Marketing
1
Online social networks
1
Persuasion (Psychology)
1
Place marketing
1
Public opinion
1
Social media
2
Tourism
1
Truthfulness and falsehood
1
Viral marketing
1
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The effectiveness of product conversations in social media : from an attribution theory perspective
Kim, Mi Kyoung
Text (2010)
Part of
Electronic Theses & Dissertations
The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
Effect of online review modality on online shoppers' attitude and behavior
Jiang, Mengtian
Text (2013)
Part of
Electronic Theses & Dissertations
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