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  • Subject: Internet marketing
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  • Electronic Theses & Dissertations
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    3
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    1
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  • Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives

    Jiang, Mengtian
    Text (2018)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Essays on the impact of social media in the automobile industry

    Wang, Yen-Yao
    Text (2017)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Testing a theoretical model to examine the relationships among e-social shopping motivation, perception, and behavioral intention

    Yun, Zee-Sun
    Text (2011)
    Part of Electronic Theses & Dissertations
    In Copyright
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