MSU Libraries
Digital Repository
Home
About
Collections
Selected filters
Subject: Local mass media
×
Collection
Electronic Theses & Dissertations
1
Material Type
Theses
1
Language
English
1
Copyright Status
In Copyright
1
Subject
Market segmentation
1
Market surveys
1
Michigan--Lansing Region
1
Television broadcasting of news
1
Television viewers
1
Year
TO
Apply
Search results for
Drawing History
Showing 1 to 1 of 1 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Using "benefit segmentation" strategies to define local broadcast television news audience segments : a segmentation model based on media gratifications
Wicks, Robert Howard
Text (1987)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last
