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Subject: Market segmentation
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Electronic Theses & Dissertations
14
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Theses
14
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English
14
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Using "benefit segmentation" strategies to define local broadcast television news audience segments : a segmentation model based on media gratifications
Wicks, Robert Howard
Text (1987)
Part of
Electronic Theses & Dissertations
A market segmentation study of single (1-person) householders by demographic and life style characteristics
Sartarelli, José Valentim
Text (1979)
Part of
Electronic Theses & Dissertations
Optimal product design and resource allocation within a normative benefit segmentation framework
Montoya-Weiss, Mitzi M.
Text (1995)
Part of
Electronic Theses & Dissertations
Market segmentation of Gull Lake View Golf Club
Huan, Tzung-Cheng
Text (1993)
Part of
Electronic Theses & Dissertations
The examination of potential segmentation bases and channel order behavior with a baseline multi-echelon interfirm and intrafirm approach
William, Joseph Patrick
Text (1989)
Part of
Electronic Theses & Dissertations
Non industrial private forest landowner communication analysis in North Eastern Michigan : a segmentation approach
Kuipers, Brett T.
Text (2012)
Part of
Electronic Theses & Dissertations
Segmenting anglers by lifestyles, lake types, and management preferences
Simoes, Jody Christopher
Text (2014)
Part of
Electronic Theses & Dissertations
An investigation of the indirect relationship between psychographics and buyer behavior
Fullerton, Sammy D.
Text (1987)
Part of
Electronic Theses & Dissertations
Consumption sets as indicators of consuming style
Rassuli, Kathleen M.
Text (1988)
Part of
Electronic Theses & Dissertations
Race as a basis for market segmentation : an exploratory analysis
Brogowicz, Andrew A.
Text (1977)
Part of
Electronic Theses & Dissertations
Generalized market segments : a study using selected convenience goods in Vigo County, Indiana
Weisenberger, Terry Mathew, 1944-
Text (1977)
Part of
Electronic Theses & Dissertations
Quantitative applications in tourism market segmentation : Traverse City, Michigan
Davis, Bonnie D.
Text (1986)
Part of
Electronic Theses & Dissertations
Institutional positioning and geographic market segmentation applied to a school of business at a four-year public college
Keigley, Marilyn J.
Text (1987)
Part of
Electronic Theses & Dissertations
Closed-end country funds : the roles of market segmentation, investor sentiment, and foreign exchange risk
Richard, John Eric
Text (1999)
Part of
Electronic Theses & Dissertations
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