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Electronic Theses & Dissertations
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Consumer behavior
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Consumers' preferences
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Local mass media
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Market surveys
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Michigan--Lansing Region
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Television broadcasting of news
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Television viewers
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Using "benefit segmentation" strategies to define local broadcast television news audience segments : a segmentation model based on media gratifications
Wicks, Robert Howard
Text (1987)
Part of
Electronic Theses & Dissertations
Consumption sets as indicators of consuming style
Rassuli, Kathleen M.
Text (1988)
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Electronic Theses & Dissertations
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