MSU Libraries
Digital Repository
Home
About
Collections
Selected filters
Subject: Market segmentation
×
Collection
Electronic Theses & Dissertations
7
Material Type
Theses
7
Language
English
7
Copyright Status
In Copyright
7
Subject
Sort by
A-Z
Count
African American consumers
1
Alcoholic beverages
1
Business education
1
College students--Recruiting
1
Consumer behavior
1
Consumers
2
Consumers' preferences
1
Ferris State College
1
Ferris State College. School of Business
1
Indiana--Vigo County
1
Local mass media
1
Market surveys
2
Marketing research
1
Marketing--Management
1
Michigan
2
Michigan--Lansing Region
1
Michigan--Traverse City
1
Television broadcasting of news
1
Television viewers
1
Tourism
1
Year
TO
Apply
Search results for
Irwin Wm W
Showing 1 to 7 of 7 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Generalized market segments : a study using selected convenience goods in Vigo County, Indiana
Weisenberger, Terry Mathew, 1944-
Text (1977)
Part of
Electronic Theses & Dissertations
Using "benefit segmentation" strategies to define local broadcast television news audience segments : a segmentation model based on media gratifications
Wicks, Robert Howard
Text (1987)
Part of
Electronic Theses & Dissertations
Consumption sets as indicators of consuming style
Rassuli, Kathleen M.
Text (1988)
Part of
Electronic Theses & Dissertations
Quantitative applications in tourism market segmentation : Traverse City, Michigan
Davis, Bonnie D.
Text (1986)
Part of
Electronic Theses & Dissertations
Race as a basis for market segmentation : an exploratory analysis
Brogowicz, Andrew A.
Text (1977)
Part of
Electronic Theses & Dissertations
Optimal product design and resource allocation within a normative benefit segmentation framework
Montoya-Weiss, Mitzi M.
Text (1995)
Part of
Electronic Theses & Dissertations
Institutional positioning and geographic market segmentation applied to a school of business at a four-year public college
Keigley, Marilyn J.
Text (1987)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last
