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Electronic Theses & Dissertations
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Using "benefit segmentation" strategies to define local broadcast television news audience segments : a segmentation model based on media gratifications
Wicks, Robert Howard
Text (1987)
Part of
Electronic Theses & Dissertations
Consumption sets as indicators of consuming style
Rassuli, Kathleen M.
Text (1988)
Part of
Electronic Theses & Dissertations
Non industrial private forest landowner communication analysis in North Eastern Michigan : a segmentation approach
Kuipers, Brett T.
Text (2012)
Part of
Electronic Theses & Dissertations
Segmenting anglers by lifestyles, lake types, and management preferences
Simoes, Jody Christopher
Text (2014)
Part of
Electronic Theses & Dissertations
Race as a basis for market segmentation : an exploratory analysis
Brogowicz, Andrew A.
Text (1977)
Part of
Electronic Theses & Dissertations
A market segmentation study of single (1-person) householders by demographic and life style characteristics
Sartarelli, José Valentim
Text (1979)
Part of
Electronic Theses & Dissertations
Institutional positioning and geographic market segmentation applied to a school of business at a four-year public college
Keigley, Marilyn J.
Text (1987)
Part of
Electronic Theses & Dissertations
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