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Electronic Theses & Dissertations
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Miller Robert L
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Using "benefit segmentation" strategies to define local broadcast television news audience segments : a segmentation model based on media gratifications
Wicks, Robert Howard
Text (1987)
Part of
Electronic Theses & Dissertations
An investigation of the indirect relationship between psychographics and buyer behavior
Fullerton, Sammy D.
Text (1987)
Part of
Electronic Theses & Dissertations
Consumption sets as indicators of consuming style
Rassuli, Kathleen M.
Text (1988)
Part of
Electronic Theses & Dissertations
Race as a basis for market segmentation : an exploratory analysis
Brogowicz, Andrew A.
Text (1977)
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Electronic Theses & Dissertations
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