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Electronic Theses & Dissertations
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Consumers' preferences
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Market segmentation
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Urban market processes in Recife, Brazil
Nason, Robert W.
Text (1968)
Part of
Electronic Theses & Dissertations
Using "benefit segmentation" strategies to define local broadcast television news audience segments : a segmentation model based on media gratifications
Wicks, Robert Howard
Text (1987)
Part of
Electronic Theses & Dissertations
An evaluation of the methods used in designing and analyzing consumer preference studies
Marquardt, Raymond A.
Text (1964)
Part of
Electronic Theses & Dissertations
Methodological bases for the operation of a consumer purchase panel
Shaffer, James D. (James Duncan)
Text (1952)
Part of
Electronic Theses & Dissertations
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