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Electronic Theses & Dissertations
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Irwin Wm W
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Using "benefit segmentation" strategies to define local broadcast television news audience segments : a segmentation model based on media gratifications
Wicks, Robert Howard
Text (1987)
Part of
Electronic Theses & Dissertations
An evaluation of the methods used in designing and analyzing consumer preference studies
Marquardt, Raymond A.
Text (1964)
Part of
Electronic Theses & Dissertations
Quantitative applications in tourism market segmentation : Traverse City, Michigan
Davis, Bonnie D.
Text (1986)
Part of
Electronic Theses & Dissertations
A system model for market development planning : Northeast Brazil
Webb, Thomas R.
Text (1969)
Part of
Electronic Theses & Dissertations
Market opportunity identification model for retail and service industries in selected Michigan cities
Aworuwa, Olorundare Evaristus
Text (1990)
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Electronic Theses & Dissertations
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