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  • Electronic Theses & Dissertations
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Search results for Miller Robert L

Showing 1 to 3 of 3 results
  • Using "benefit segmentation" strategies to define local broadcast television news audience segments : a segmentation model based on media gratifications

    Wicks, Robert Howard
    Text (1987)
    Part of Electronic Theses & Dissertations
    In Copyright
  • An evaluation of the methods used in designing and analyzing consumer preference studies

    Marquardt, Raymond A.
    Text (1964)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Market opportunity identification model for retail and service industries in selected Michigan cities

    Aworuwa, Olorundare Evaristus
    Text (1990)
    Part of Electronic Theses & Dissertations
    In Copyright
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