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Electronic Theses & Dissertations
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Group decision making
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Marketing channels
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New products
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Supermarkets
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Miller Robert L
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A study of the buyer-seller relationship : buyer influence, and new product selection criteria in the adoption of new products by a supermarket with a buyer-merchandiser committee
Arora, Shiv Kumar, 1939-
Text (1975)
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Electronic Theses & Dissertations
Information utilization in the marketing channel dyad : assessing the effects of relational characteristics
Scully, Joseph I. (Joseph Ira)
Text (1995)
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