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Electronic Theses & Dissertations
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English
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Consumer behavior
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Miller Robert L
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Overcoming skepticism toward cause-related marketing claims : the role of consumers' attributions of company motives and consumers' perceptions of company credibility
Bae, Mikyeung
Text (2016)
Part of
Electronic Theses & Dissertations
An investigation of the product value contributions of emotive-sensory attributes in an intermediate product market
Wolter, James Frederick
Text (1986)
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Electronic Theses & Dissertations
Fear of missing out : conceptualization, measurement, and relevance to marketing
Neumann, Dominik
Text (2020)
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