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Electronic Theses & Dissertations
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Theses
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Whose message is more powerful? Comparing the effect of virtual influencers and human celebrities on social media persuasion depending on perceived source characteristics and nutrition of instagram food messages
Lee, Ju Young
Text (2022)
Part of
Electronic Theses & Dissertations
Chestnut Grower Inc : a case study on the importance of social capital in the success of entrepreneurial ventures
Victor, Nathaniel
Text (2012)
Part of
Electronic Theses & Dissertations
Strategies for Increasing Farmer Input and Control of Food Labeling Initiatives in Michigan and the United States
Bardenhagen, Christopher James
Text (2021)
Part of
Electronic Theses & Dissertations
CONCEPTUALIZING AND MEASURING CONSUMER ACTIVISM FROM AN ANTI-BRAND, GOAL-ORIENTED BEHAVIORAL PERSPECTIVE : A PSYCHOMETRIC SCALE DEVELOPMENT
Santos Muraro, Iago
Text (2023)
Part of
Electronic Theses & Dissertations
Friends in high places : U.S. cannabis companies' management of stakeholder relationships
Draeger, Melody J.
Text (2022)
Part of
Electronic Theses & Dissertations
THE ROLE OF EMERGENT DIGITAL TECHNOLOGIES IN MARKETING RESEARCH AND STRATEGY
Redd, Shana Leslie
Text (2021)
Part of
Electronic Theses & Dissertations
A central-place analysis of selected industrial market structures
Nelson, Paul Theodore, 1930-
Text (1970)
Part of
Electronic Theses & Dissertations
Early and late movers in domestic and international market entry
Dykes, Bernadine Johnson
Text (2009)
Part of
Electronic Theses & Dissertations
CONSUMER PREFERENCES FOR BRANDED BEEF PRODUCTS : COMPARING CONVENTIONAL VERSUS DAIRY-BEEF
Braggs, Kayla Ann
Text (2024)
Part of
Electronic Theses & Dissertations
An exploratory study of the marketing adaptation of U.S. business firms operating in India
Kacker, M. P.
Text (1970)
Part of
Electronic Theses & Dissertations
POLITICAL IDEOLOGY AND CUSTOMER FEEDBACK : DO CONSERVATIVES PROVIDE MORE VALUABLE FEEDBACK TO FIRMS?
Wu, Xiaoxu
Text (2024)
Part of
Electronic Theses & Dissertations
The potential impact of broadband communication network technology on consumer marketing communication : a computer simulation experiment
Block, Martin P., 1946-
Text (1975)
Part of
Electronic Theses & Dissertations
EXTENDING INSIGHTS ON LOYALTY PROGRAM EFFECTIVENESS
Walkowiak, Travis Alan
Text (2023)
Part of
Electronic Theses & Dissertations
Essays on market access through collective action : analyses of factors affecting the formation, success, and impact of farmer marketing groups in Kenya
Sindi, Julius Kirimi
Text (2013)
Part of
Electronic Theses & Dissertations
Information distribution, source credibility and claim strength as determinants of organizational purchase outcomes : an experimental approach
Krapfel, Robert E.
Text (1979)
Part of
Electronic Theses & Dissertations
Qualitative study of pathways to involvement and law enforcement avoidance strategies in methamphetamine markets
Yingling, Julie
Text (2013)
Part of
Electronic Theses & Dissertations
Happy meals, happy parents : food marketing strategies and corporate social responsibility
Quilliam, Elizabeth Taylor
Text (2008)
Part of
Electronic Theses & Dissertations
Sponsor Visibility, Customization, and User Control in the Era of Interactive Technology : Effects on Causal Attribution of Sponsor’s Motives, Sponsor Attitudes, and Credibility in the Context of Sponsored Mobile Health-Related Apps
Joo, Eunsin
Text (2018)
Part of
Electronic Theses & Dissertations
Managing the Online Conversation : The Roles of Expressed Behavioral Commitment and Decreased Customer Effort in Online Customer Reviews
Beck, Jonathan Michael
Text (2019)
Part of
Electronic Theses & Dissertations
Marketing channel administration by Japanese manufacturers : an exploratory investigation
Shimaguchi, Mitsuaki, 1942-
Text (1977)
Part of
Electronic Theses & Dissertations
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