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Electronic Theses & Dissertations
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Theses
16
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English
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EXTENDING INSIGHTS ON LOYALTY PROGRAM EFFECTIVENESS
Walkowiak, Travis Alan
Text (2023)
Part of
Electronic Theses & Dissertations
Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns
Kuber, Gayatri Vineet
Text (2005)
Part of
Electronic Theses & Dissertations
The impact of market-oriented strategy on competitiveness in product innovation in the U.S. software industry
Li, Xiaohu (Tiger Li)
Text (1994)
Part of
Electronic Theses & Dissertations
The role of marketing in shipping line service in the Pacific Northwest-Central Alaska marine trade
Collison, Fredrick Martin
Text (1982)
Part of
Electronic Theses & Dissertations
Friends in high places : U.S. cannabis companies' management of stakeholder relationships
Draeger, Melody J.
Text (2022)
Part of
Electronic Theses & Dissertations
Rethinking code-switching types and their effectiveness in print ads : the influence of word difficulty on the processing of code-switching types
Ahn, Jungsun
Text (2010)
Part of
Electronic Theses & Dissertations
Essays on market access through collective action : analyses of factors affecting the formation, success, and impact of farmer marketing groups in Kenya
Sindi, Julius Kirimi
Text (2013)
Part of
Electronic Theses & Dissertations
Evaluating the consequences of marketing change : an application of systems theory
Griggs, John E., 1941-
Text (1968)
Part of
Electronic Theses & Dissertations
Local market presence : a preliminary investigation
Cooper, Ann Reneé Crooks
Text (1995)
Part of
Electronic Theses & Dissertations
THE ROLE OF EMERGENT DIGITAL TECHNOLOGIES IN MARKETING RESEARCH AND STRATEGY
Redd, Shana Leslie
Text (2021)
Part of
Electronic Theses & Dissertations
The potential impact of broadband communication network technology on consumer marketing communication : a computer simulation experiment
Block, Martin P., 1946-
Text (1975)
Part of
Electronic Theses & Dissertations
A strategic marketing examination of stateholders, customer satisfaction, and performance of firms embedded in multi-entity supply chains
Mena, Jeannette A.
Text (2010)
Part of
Electronic Theses & Dissertations
The legal environment for strategic vertical marketing system design
Burley, James Robert, 1945-
Text (1974)
Part of
Electronic Theses & Dissertations
Turning corporate social responsibility into opportunity : a study of stakeholder orientation and marketing
Gonzalez-Padron, Tracy L.
Text (2007)
Part of
Electronic Theses & Dissertations
A Description and analysis in terms of Kotler's marketing orientation of selected university marketing agencies which sell faculty-developed non-print materials
Decker, Betty L.
Text (1985)
Part of
Electronic Theses & Dissertations
The effect of repeat adopters upon second generation new product adoption
Chan, Kwong
Text (2006)
Part of
Electronic Theses & Dissertations
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