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Reed Henry
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An inquiry into the relevance of "The Marketing Concept" as a management guide to the mobilization of corporate effort
King, Robert L.
Text (1960)
Part of
Electronic Theses & Dissertations
Turning corporate social responsibility into opportunity : a study of stakeholder orientation and marketing
Gonzalez-Padron, Tracy L.
Text (2007)
Part of
Electronic Theses & Dissertations
Evaluating the consequences of marketing change : an application of systems theory
Griggs, John E., 1941-
Text (1968)
Part of
Electronic Theses & Dissertations
Happy meals, happy parents : food marketing strategies and corporate social responsibility
Quilliam, Elizabeth Taylor
Text (2008)
Part of
Electronic Theses & Dissertations
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