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Electronic Theses & Dissertations
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Going Native : Investigating the Drivers of Native Advertising Effectiveness
LaBrecque, Alexander Charles
Text (2021)
Part of
Electronic Theses & Dissertations
Perceptions of county extension directors and extension agents on marketing Michigan State University Extension
Hudson, Hal Curtis
Text (2002)
Part of
Electronic Theses & Dissertations
Sponsor Visibility, Customization, and User Control in the Era of Interactive Technology : Effects on Causal Attribution of Sponsor’s Motives, Sponsor Attitudes, and Credibility in the Context of Sponsored Mobile Health-Related Apps
Joo, Eunsin
Text (2018)
Part of
Electronic Theses & Dissertations
THE ROLE OF EMERGENT DIGITAL TECHNOLOGIES IN MARKETING RESEARCH AND STRATEGY
Redd, Shana Leslie
Text (2021)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
Promoting healthy eating behaviors using information and communication technology (ict) succession theory and media richness theory during COVID-19 pandemic
Ma, Mengyan
Text (2021)
Part of
Electronic Theses & Dissertations
Enhancing e-commerce performance : product return and online customer review perspectives
Zhang, Yufei
Text (2018)
Part of
Electronic Theses & Dissertations
Information search and learning environment of employees : the moderating effects of employee empowerment based on employees' perceived market strategies
Lee, So Jung
Text (2011)
Part of
Electronic Theses & Dissertations
EMPIRICAL ESSAYS IN DIGITAL MARKETING
Wu, Michael Wai-Ming
Text (2024)
Part of
Electronic Theses & Dissertations
Rethinking code-switching types and their effectiveness in print ads : the influence of word difficulty on the processing of code-switching types
Ahn, Jungsun
Text (2010)
Part of
Electronic Theses & Dissertations
Activity-based market segmentation in a rural tourism destination : a case study of west-central Michigan
Yang, Nai-Kuan
Text (2009)
Part of
Electronic Theses & Dissertations
EXPLORING FIRM STRATEGIC ORIENTATIONS : A COMPLEMENTARITY PERSPECTIVE
Chernetsky, Victor
Text (2023)
Part of
Electronic Theses & Dissertations
CONCEPTUALIZING AND MEASURING CONSUMER ACTIVISM FROM AN ANTI-BRAND, GOAL-ORIENTED BEHAVIORAL PERSPECTIVE : A PSYCHOMETRIC SCALE DEVELOPMENT
Santos Muraro, Iago
Text (2023)
Part of
Electronic Theses & Dissertations
A strategic marketing examination of stateholders, customer satisfaction, and performance of firms embedded in multi-entity supply chains
Mena, Jeannette A.
Text (2010)
Part of
Electronic Theses & Dissertations
BRAND PROTECTION ACTIONS AND THEIR IMPACTS ON STOCK MARKET REACTIONS
Zheng, Xiaoyun
Text (2021)
Part of
Electronic Theses & Dissertations
POLITICAL INTENSITY, CUSTOMER LOYALTY, AND BRAND ADVOCACY : A NOVEL PERSPECTIVE ON POLITICAL POLARIZATION WITH STRATEGIC IMPLICATIONS
Sharma, Udit
Text (2024)
Part of
Electronic Theses & Dissertations
SOCIAL MEDIA ADVERTISING : MARKETING E-CIGARETTES ON INSTAGRAM TO ADOLESCENTS & EMERGING ADULTS IN THE UNITED STATES
Almutairi, Nasser Nka N Alsadoni
Text (2021)
Part of
Electronic Theses & Dissertations
Enhancing marketing innovation through marketing knowledge transfer : an investigation of strategic alliances
Hanvanich, Sangphet
Text (2002)
Part of
Electronic Theses & Dissertations
Strategies for Increasing Farmer Input and Control of Food Labeling Initiatives in Michigan and the United States
Bardenhagen, Christopher James
Text (2021)
Part of
Electronic Theses & Dissertations
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