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Electronic Theses & Dissertations
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1
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2
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The Confluence of Electronic Word of Mouth and Firm Performance Outcomes
Holle, Brandon Zachary
Text (2023)
Part of
Electronic Theses & Dissertations
A Description and analysis in terms of Kotler's marketing orientation of selected university marketing agencies which sell faculty-developed non-print materials
Decker, Betty L.
Text (1985)
Part of
Electronic Theses & Dissertations
Consumer preferences for retail channel and beef steak attributes : experimental evidence from Argentinean consumers
Colella, Florencia
Text (2016)
Part of
Electronic Theses & Dissertations
A conceptual framework for the determination of optimum marketing mix
Klaasen, Adrian John
Text (1961)
Part of
Electronic Theses & Dissertations
An exploratory study of the meaning of social indicators in product strategy
Hamburger, Polia Lerner, 1930-
Text (1972)
Part of
Electronic Theses & Dissertations
The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise
Wang, Chung-Hsuan
Text (2012)
Part of
Electronic Theses & Dissertations
Happy meals, happy parents : food marketing strategies and corporate social responsibility
Quilliam, Elizabeth Taylor
Text (2008)
Part of
Electronic Theses & Dissertations
Whose message is more powerful? Comparing the effect of virtual influencers and human celebrities on social media persuasion depending on perceived source characteristics and nutrition of instagram food messages
Lee, Ju Young
Text (2022)
Part of
Electronic Theses & Dissertations
Local market presence : a preliminary investigation
Cooper, Ann Reneé Crooks
Text (1995)
Part of
Electronic Theses & Dissertations
Qualitative study of pathways to involvement and law enforcement avoidance strategies in methamphetamine markets
Yingling, Julie
Text (2013)
Part of
Electronic Theses & Dissertations
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