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BRAND PROTECTION ACTIONS AND THEIR IMPACTS ON STOCK MARKET REACTIONS
Zheng, Xiaoyun
Text (2021)
Part of
Electronic Theses & Dissertations
EXPLORING FIRM STRATEGIC ORIENTATIONS : A COMPLEMENTARITY PERSPECTIVE
Chernetsky, Victor
Text (2023)
Part of
Electronic Theses & Dissertations
Sponsor Visibility, Customization, and User Control in the Era of Interactive Technology : Effects on Causal Attribution of Sponsor’s Motives, Sponsor Attitudes, and Credibility in the Context of Sponsored Mobile Health-Related Apps
Joo, Eunsin
Text (2018)
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