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Electronic Theses & Dissertations
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Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
An exploratory study of the meaning of social indicators in product strategy
Hamburger, Polia Lerner, 1930-
Text (1972)
Part of
Electronic Theses & Dissertations
Turning corporate social responsibility into opportunity : a study of stakeholder orientation and marketing
Gonzalez-Padron, Tracy L.
Text (2007)
Part of
Electronic Theses & Dissertations
Happy meals, happy parents : food marketing strategies and corporate social responsibility
Quilliam, Elizabeth Taylor
Text (2008)
Part of
Electronic Theses & Dissertations
Chestnut Grower Inc : a case study on the importance of social capital in the success of entrepreneurial ventures
Victor, Nathaniel
Text (2012)
Part of
Electronic Theses & Dissertations
SOCIAL MEDIA ADVERTISING : MARKETING E-CIGARETTES ON INSTAGRAM TO ADOLESCENTS & EMERGING ADULTS IN THE UNITED STATES
Almutairi, Nasser Nka N Alsadoni
Text (2021)
Part of
Electronic Theses & Dissertations
The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
Whose message is more powerful? Comparing the effect of virtual influencers and human celebrities on social media persuasion depending on perceived source characteristics and nutrition of instagram food messages
Lee, Ju Young
Text (2022)
Part of
Electronic Theses & Dissertations
Information search and learning environment of employees : the moderating effects of employee empowerment based on employees' perceived market strategies
Lee, So Jung
Text (2011)
Part of
Electronic Theses & Dissertations
CONCEPTUALIZING AND MEASURING CONSUMER ACTIVISM FROM AN ANTI-BRAND, GOAL-ORIENTED BEHAVIORAL PERSPECTIVE : A PSYCHOMETRIC SCALE DEVELOPMENT
Santos Muraro, Iago
Text (2023)
Part of
Electronic Theses & Dissertations
Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns
Kuber, Gayatri Vineet
Text (2005)
Part of
Electronic Theses & Dissertations
Importance of sociopolitical control, sense of community and citizen participation in tourism promotion and policy
Jeong, Eunseong
Text (2012)
Part of
Electronic Theses & Dissertations
Friends in high places : U.S. cannabis companies' management of stakeholder relationships
Draeger, Melody J.
Text (2022)
Part of
Electronic Theses & Dissertations
EMPIRICAL ESSAYS IN DIGITAL MARKETING
Wu, Michael Wai-Ming
Text (2024)
Part of
Electronic Theses & Dissertations
Influences on rural Thai adolescents' drinking intention, onset, and patterns
Kantawong, Eakachai
Text (2022)
Part of
Electronic Theses & Dissertations
Promoting healthy eating behaviors using information and communication technology (ict) succession theory and media richness theory during COVID-19 pandemic
Ma, Mengyan
Text (2021)
Part of
Electronic Theses & Dissertations
Essays on market access through collective action : analyses of factors affecting the formation, success, and impact of farmer marketing groups in Kenya
Sindi, Julius Kirimi
Text (2013)
Part of
Electronic Theses & Dissertations
Managing the Online Conversation : The Roles of Expressed Behavioral Commitment and Decreased Customer Effort in Online Customer Reviews
Beck, Jonathan Michael
Text (2019)
Part of
Electronic Theses & Dissertations
Qualitative study of pathways to involvement and law enforcement avoidance strategies in methamphetamine markets
Yingling, Julie
Text (2013)
Part of
Electronic Theses & Dissertations
Strategies for Increasing Farmer Input and Control of Food Labeling Initiatives in Michigan and the United States
Bardenhagen, Christopher James
Text (2021)
Part of
Electronic Theses & Dissertations
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