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Whose message is more powerful? Comparing the effect of virtual influencers and human celebrities on social media persuasion depending on perceived source characteristics and nutrition of instagram food messages

Whose message is more powerful? Comparing the effect of virtual influencers and human celebrities on social media persuasion depending on perceived source characteristics and nutrition of instagram food messages

Text (2022)

Part of Electronic Theses & Dissertations

Narrative Content Affinity and Appeal : How the Social-Need States of Media Users and the Social Affordances of Media Jointly Impact Selection and Preference

Narrative Content Affinity and Appeal : How the Social-Need States of Media Users and the Social Affordances of Media Jointly Impact Selection and Preference

Text (2023)

Part of Electronic Theses & Dissertations