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Electronic Theses & Dissertations
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The differential effects of value-relevant and outcome-relevant involvement on evoked set size
Divine, Richard Lawrence
Text (1994)
Part of
Electronic Theses & Dissertations
The influence of packaging color on consumer purchase intent : the influence of color at the point of purchase
VanHurley, Vickie Lynn
Text (2007)
Part of
Electronic Theses & Dissertations
An exploratory study to determine relevancy of selected demographic and psychological variables for marketing second-home condominiums
Laudadio, Dante Maurice, 1943-
Text (1976)
Part of
Electronic Theses & Dissertations
The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise
Wang, Chung-Hsuan
Text (2012)
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Electronic Theses & Dissertations
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