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Subject: Motivation research (Marketing)
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Electronic Theses & Dissertations
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Theses
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Advertising, Point-of-sale
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Color in advertising
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Consumer behavior--Research
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Consumers--Decision making
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Marketing research
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Packaging--Research
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Pleasure
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Recreation--Research
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Product structuring and recreational needs
Mayhall, Thomas Richmond
Text (1977)
Part of
Electronic Theses & Dissertations
The influence of packaging color on consumer purchase intent : the influence of color at the point of purchase
VanHurley, Vickie Lynn
Text (2007)
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Electronic Theses & Dissertations
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