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Subject: Motivation research (Marketing)
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Electronic Theses & Dissertations
7
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Theses
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English
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Advertising, Point-of-sale
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Brand choice
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Color in advertising
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Condominiums
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Consumer behavior
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Consumer behavior--Psychological aspects
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Consumer behavior--Research
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Consumers' preferences
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Marketing research
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Motion picture audiences--Psychology
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Motivation (Psychology)
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Packaging--Research
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Pricing--Decision making
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Recreation
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Recreation--Research
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Self-perception
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United States
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Product structuring and recreational needs
Mayhall, Thomas Richmond
Text (1977)
Part of
Electronic Theses & Dissertations
An exploratory study to determine relevancy of selected demographic and psychological variables for marketing second-home condominiums
Laudadio, Dante Maurice, 1943-
Text (1976)
Part of
Electronic Theses & Dissertations
The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise
Wang, Chung-Hsuan
Text (2012)
Part of
Electronic Theses & Dissertations
The differential effects of value-relevant and outcome-relevant involvement on evoked set size
Divine, Richard Lawrence
Text (1994)
Part of
Electronic Theses & Dissertations
The heuristic and systematic processing of brand attributes and neutral information sources in the decision to see a film at the theater
Ward, William J. (William Jeffrey)
Text (2007)
Part of
Electronic Theses & Dissertations
The influence of packaging color on consumer purchase intent : the influence of color at the point of purchase
VanHurley, Vickie Lynn
Text (2007)
Part of
Electronic Theses & Dissertations
Consumer information processing differences in response to firm pricing : remembering versus reasoning
Yeo, Chang Seob
Text (2014)
Part of
Electronic Theses & Dissertations
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