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Subject: Negativism
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Electronic Theses & Dissertations
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English
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Advertising, Political
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Attitude change
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Impression formation (Psychology)
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Interpersonal communication
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Television advertising
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Television in politics
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The negativity effect in a dyadic context : effects on attitude toward target object, likability, credibility, similarity and uncertainty reduction of interactants
Yoo, Jina Hyo-Jin
Text (2001)
Part of
Electronic Theses & Dissertations
Negative political television commercials : an experimental study of appeal types and response strategies
Roddy, Brian L. (Brian Leo)
Text (1988)
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Electronic Theses & Dissertations
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