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Electronic Theses & Dissertations
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A study of the buyer-seller relationship : buyer influence, and new product selection criteria in the adoption of new products by a supermarket with a buyer-merchandiser committee
Arora, Shiv Kumar, 1939-
Text (1975)
Part of
Electronic Theses & Dissertations
Using non-financials as measures of intangible assets : a study of R&D successes in the pharmaceutical industry
Shortridge, Rebecca Toppe
Text (1999)
Part of
Electronic Theses & Dissertations
Carbonated soft drink demand : are new product introduction strategies a viable approach to industry longevity
Coleman, Marcus A.
Text (2009)
Part of
Electronic Theses & Dissertations
Early and late movers in domestic and international market entry
Dykes, Bernadine Johnson
Text (2009)
Part of
Electronic Theses & Dissertations
The impact of market-oriented strategy on competitiveness in product innovation in the U.S. software industry
Li, Xiaohu (Tiger Li)
Text (1994)
Part of
Electronic Theses & Dissertations
The new product selection process of retail buying committees : an analysis of group decision-making
Hutt, Michael D.
Text (1975)
Part of
Electronic Theses & Dissertations
Enhancing firm innovation performance through strategic management of new product development
Zhao, Yushan
Text (2001)
Part of
Electronic Theses & Dissertations
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