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Electronic Theses & Dissertations
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Two essays on top- and bottom-line effects of team use in new product development
Durmusoglu, Serdar Salih
Text (2007)
Part of
Electronic Theses & Dissertations
The impact of market-oriented strategy on competitiveness in product innovation in the U.S. software industry
Li, Xiaohu (Tiger Li)
Text (1994)
Part of
Electronic Theses & Dissertations
Carbonated soft drink demand : are new product introduction strategies a viable approach to industry longevity
Coleman, Marcus A.
Text (2009)
Part of
Electronic Theses & Dissertations
The effect of repeat adopters upon second generation new product adoption
Chan, Kwong
Text (2006)
Part of
Electronic Theses & Dissertations
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