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Electronic Theses & Dissertations
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Miller Robert L
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Escalation of commitment in the new product development process
Schmidt, Jeffrey Brian
Text (1996)
Part of
Electronic Theses & Dissertations
The impacts of brand management practices on brand performance and firm value
Zhao, Yanhui
Text (2016)
Part of
Electronic Theses & Dissertations
An investigation of the product life cycle concept and its application to new product proposal evaluation within the chemical industry
Frederixon, Martin Shelton, 1938-
Text (1969)
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Electronic Theses & Dissertations
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