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Electronic Theses & Dissertations
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Durable goods, Consumer
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New products--Decision making
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Escalation of commitment in the new product development process
Schmidt, Jeffrey Brian
Text (1996)
Part of
Electronic Theses & Dissertations
An investigation of the simultaneous impact of launch and logistics strategies on new product performance
Nyaga, Gilbert Ngarih
Text (2006)
Part of
Electronic Theses & Dissertations
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