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Electronic Theses & Dissertations
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Advertising
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Brand name products
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Consumers--Attitudes
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Information asymmetry
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Product management--Mathematical models
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Quality of products
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Sales forecasting--Mathematical models
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An investigation of the interaction of advertising, pricing and quality on sales response
Jackson, Eric Charles
Text (2004)
Part of
Electronic Theses & Dissertations
Perception versus reality : a comprehensive examination of brand quality dynamics, market signaling, and performance interfaces
Akdeniz, Melike Billur
Text (2009)
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Electronic Theses & Dissertations
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