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Electronic Theses & Dissertations
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Brand choice
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Brand name products
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Consumers
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Consumers' preferences
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Consumers--Attitudes
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Information asymmetry
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Prices
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Quality of products--Public opinion
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Risk-taking (Psychology)
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Perception versus reality : a comprehensive examination of brand quality dynamics, market signaling, and performance interfaces
Akdeniz, Melike Billur
Text (2009)
Part of
Electronic Theses & Dissertations
A survey of consumer characteristics and perceived risk as they relate to generic shopping
Axelrad, Beth
Text (1980)
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Electronic Theses & Dissertations
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