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Electronic Theses & Dissertations
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Theses
3
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English
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In Copyright
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Brand name products
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Consumer behavior
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Consumers' preferences
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Consumers--Attitudes
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Information asymmetry
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Koreans
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Marketing
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Product management
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Quality of products--Public opinion
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Vertical integration
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Policy Review
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Perception versus reality : a comprehensive examination of brand quality dynamics, market signaling, and performance interfaces
Akdeniz, Melike Billur
Text (2009)
Part of
Electronic Theses & Dissertations
Two essays on product bundling and one essay on vertical integration
Jeong, Kyonghwa
Text (2006)
Part of
Electronic Theses & Dissertations
Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products
Chung, Jae-Eun
Text (2002)
Part of
Electronic Theses & Dissertations
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