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Electronic Theses & Dissertations
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Consumers' preferences
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Decision making
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Radio audiences--Research
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Distinguishing radio audience segments by format preferences in the multichannel programming environment : a multidimensional approach
Dinkelacker, James Walter
Text (1982)
Part of
Electronic Theses & Dissertations
Model of radio listener choice
Cohen, Edward Ellis
Text (1988)
Part of
Electronic Theses & Dissertations
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