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Electronic Theses & Dissertations
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Advertising
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Advertising--Evaluation
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Group decision making
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J.L. Hudson Company
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J.W. Knapp Company
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Marketing
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Michigan
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Information distribution, source credibility and claim strength as determinants of organizational purchase outcomes : an experimental approach
Krapfel, Robert E.
Text (1979)
Part of
Electronic Theses & Dissertations
Eleven case studies in broadcasting sales based on actual station problems
Steinruck, Howard Cooper
Text (1971)
Part of
Electronic Theses & Dissertations
A comparison of the scope of the sales promotional activities of the J.W. Knapp Company with that of the J.L. Hudson Company
Harth, Marie J.
Text (1961)
Part of
Electronic Theses & Dissertations
Comparative advertising : a determination of effects
Stack, Robert Thomas
Text (1978)
Part of
Electronic Theses & Dissertations
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