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Electronic Theses & Dissertations
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Theses
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English
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Advertising--Evaluation
1
Decision making
2
Group decision making
1
J.L. Hudson Company
1
J.W. Knapp Company
1
Marketing
1
Michigan
1
Purchasing
1
Purchasing departments
1
Sales personnel
1
Small business
2
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Comparative advertising : a determination of effects
Stack, Robert Thomas
Text (1978)
Part of
Electronic Theses & Dissertations
A comparison of the scope of the sales promotional activities of the J.W. Knapp Company with that of the J.L. Hudson Company
Harth, Marie J.
Text (1961)
Part of
Electronic Theses & Dissertations
The promotional decision process in small consumer-oriented retail and service firms : a survey analysis
Davis, Judy Foster
Text (1993)
Part of
Electronic Theses & Dissertations
The promotional decision-making process of a small business-to- business firm : a case study
Dixon, Julianna
Text (1994)
Part of
Electronic Theses & Dissertations
Information distribution, source credibility and claim strength as determinants of organizational purchase outcomes : an experimental approach
Krapfel, Robert E.
Text (1979)
Part of
Electronic Theses & Dissertations
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