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Subject: Sex role in advertising
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Electronic Theses & Dissertations
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English
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Married women--Employment
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Mothers--Employment
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Television advertising
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United States
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Women in advertising
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The portrayal of men and women in American television commercials : a replication and extension
Dauria, Michael D.
Text (1979)
Part of
Electronic Theses & Dissertations
Married working mothers' evaluations of and responses to sharing and non-sharing commercial portrayals of multiple-role women : an empirical study
Crispin, Sherri J.
Text (1986)
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Electronic Theses & Dissertations
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