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Electronic Theses & Dissertations
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Theses
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English
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Advertising, Public service
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College students--Recruiting
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Consumers--Attitudes
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Corporate image
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Fund raising--Psychological aspects
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India
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Marketing
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Michigan State University. Department of Resource Development
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Psychological aspects
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Social responsibility of business
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United States
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Operationalizing key constructs of construal level theory to maximize donor generosity toward advertising messages
Dedeaux, Clay Steven
Text (2009)
Part of
Electronic Theses & Dissertations
Social marketing : a practical example concerning the department of resource development
Wagner, Judith H.
Text (1989)
Part of
Electronic Theses & Dissertations
Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns
Kuber, Gayatri Vineet
Text (2005)
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Electronic Theses & Dissertations
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