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Electronic Theses & Dissertations
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Advertising, Public service
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Consumer behavior
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Fund raising--Psychological aspects
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Miller Robert L
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Overcoming skepticism toward cause-related marketing claims : the role of consumers' attributions of company motives and consumers' perceptions of company credibility
Bae, Mikyeung
Text (2016)
Part of
Electronic Theses & Dissertations
Operationalizing key constructs of construal level theory to maximize donor generosity toward advertising messages
Dedeaux, Clay Steven
Text (2009)
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Electronic Theses & Dissertations
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